Web of Agendas

The advertising industry is getting the hang of youtube. But what about those with an agenda? The movement to bring attention and a resolution to the conflict in the Darfur region of The Sudan is very visible on video sharing sites. While TV newscasts concentrate on the McCann family follies, those who want attention on bigger matters are almost forced to move to the internet for coverage. Granted, a lot of the videos showing up on the internet serve the “action in Darfur” agenda. Few can be considered pure journalism. But, with the U.N. and the world’s powerful nations pussy-footing around on the Darfur issue, effect pieces have brought the calls first heard on TV to the web. Proof that the world is still watching is in the video below, which has already been viewed 200,000 times.



After all, George Clooney and Bono can’t do it all by themselves.